Crypto With a Conscience: Social Goods as the Next Web3 Frontier

Crypto With a Conscience: Social Goods as the Next Web3  Frontier

From Yields to Real-World Impact

It wasn’t long ago that DeFi was the crown jewel of Web3—pioneering a financial landscape built on permissionless liquidity and decentralized coordination. Then came NFTs, ushering in a wave of community-driven ownership, cultural movements, and speculative excitement. Now, the conversation is shifting again.

Web3 is entering its next phase. And it’s not just about yield farming, trading JPEGs, or optimizing governance mechanics. It’s about coordination for real-world impact—proving that blockchain ecosystems can build lasting public goods beyond token markets.

Social goods aren’t just a side project. They’re becoming the next major narrative in Web3, offering projects a way to strengthen their brand, deepen cultural alignment, and create tangible change.

Why Public Goods Matter in Crypto

Crypto-native communities thrive on trust, alignment, and shared identity. Ecosystems need meaningful value propositions beyond financial speculation. Supporting public goods is strategic positioning for chains that want to prove their sustainability and long-term relevance.

Enter BAWS, the Berachain Animal Welfare Society—a live example of how decentralized liquidity can be leveraged for real-world coordination.

BAWS takes the same principles that drive Berachain—aligned liquidity, builder-driven governance, and high-engagement community participation—and channels them into sustainable animal welfare efforts in Thailand. Instead of relying on sporadic donations, BAWS creates a self-sustaining impact pipeline, powered by Berachain ecosystem contributions and Proof-of-Liquidity.

Social Goods Are the Ultimate Crypto Narrative

Supporting BAWS isn’t about charity—it’s about proving what Web3 can actually accomplish. By funding BAWS, Berachain projects:

• Enhance their credibility, showing they’re part of something bigger than just finance.
• Strengthen the Berachain brand, demonstrating that on-chain liquidity fuels real-world results.
• Participate in governance, helping shape future impact.
• Expand their visibility, being featured across campaigns and IRL events.
• Bridge Web2 audiences, onboarding new supporters and donors into Web3.

Other blockchain ecosystems are catching on. Some coordinate for disaster relief, others for grassroots funding—but the pattern is clear: public goods are becoming core to Web3’s identity.

The Future of Web3 Coordination

The next frontier isn’t just yield optimization or governance upgrades. It’s proving Web3 can coordinate for impact—efficiently, transparently, and sustainably. BAWS is just one example, but it’s a model for where the space is headed.

Blockchain thrives on coordination. And as more projects align with public goods, the narrative shifts—not just towards financial innovation, but towards real-world outcomes that make Web3 indispensable.